Lisa Honig Buksbaum, MBA, MAPP; CEO & Founder, Soaringwords
Lisa is a passionary (a visionary driven by great passion and action). Based on her experiences talking to children and adults and sharing Soaringwords programs in pediatric hospitals, corporations, and schools she realized that people were starving to add meaning to their lives and to become part of something larger than themselves. Her personal experiences with death and illness resonate with people in deep and profound ways, which inspired her to launch Soaringwords. Soaringwords has embraced over 250,000 children and families since its inception.Lisa is the author of Soaringwords the Power to Heal. 10 Ways to Conquer Life’s Pain and Obstacles.
Lisa has won national awards from A&E Television, Cisco, and the Points of Light Foundation and USA Weekend. She has been featured on ABC News, in USA Weekend, The Chronicle of Philanthropy, Fortune Small Business, Working Mother and Nickelodeon. Lisa is a popular inspirational speaker at leading companies, including Eli Lilly and Company, Johnson & Johnson, New York Life, Accenture and American Express. Lisa has created webinars and educational videos with positive psychology thought leaders to inspire patients, families, healthcare professionals and co-workers to experience more well-being and positive outcomes (on topics such as Post-Traumatic Growth, Positivity, Hope and High-Quality Connections).
She is an honors graduate of the University of Pennsylvania and received an MBA in Marketing from Columbia University. Lisa has her Masters in Applied Positive Psychology from the University of Pennsylvania, under the direction of Dr. Martin Seligman, founder of positive psychology movement. She is also a graduate of the Columbia Graduate School of Business Institute for Non-Profit Management program and The Birthing of Giants program run by M.I.T. Prior to creating Soaringwords, Lisa founded Boxtree Communications, a successful marketing firm. Boxtree managed marketing and branding for many leading firms including NTT, Equitable, Chase, Scholastic, Colgate, and Dannon. Lisa created pro-bono campaigns for Take Our Daughters to Work Day, Boys & Girls Clubs, Sheba Medical Center, and The Dwelling Place. Lisa started her advertising career at Young & Rubicam and Lintas where she ran various accounts including Lipton Tea and Dixie. She was also the Manager for New Business, responsible for winning Macy’s and Blockbuster Video.
Lisa is the author of SOARING into Strength: The Positive Psychology Approach to Help Children and Adults Heal which will be published in 2017. The book introduces the SOARING into Strength Model — a new positive psychology approach to enhance the well-being of patients, their families and healthcare professionals. This evidence-based model has been tested among hundreds of patients. The book shares inspiring stories using the seven SOARING components to heal: Shifting: creating shifts in your attitude, your body and overall wellbeing; Optimism: finding the good even when times are difficult or painful; Altruism: gaining a sense of control by sharing your creativity, kindness, strengths and hope with others; Resiliency: flourishing even in difficult times;Imagery: Connecting to your inner knowledge to heal; Narrative: sharing the power of positive storytelling, reading and writing; Gratitude: recognizing and celebrating moments of appreciation. At the end of each chapter, Lisa includes a SOARING sidebar with practical suggestions to implement the healing exercises that she created and shared with more than 500,000 hospitalized children and families. These science-based exercises take only a few minutes and provide lasting emotional and physical transformations.
She lives in Manhattan with her husband Jacob and two sons. She gains her energy from swimming each morning and connecting with people in meaningful ways. Lisa is a licensed Zumba® instructor.
Greta Rozensweig, Community Relations Manager
Greta joined Soaringwords as an intern, working 20 hours per week, during her senior year of college. In 2002, upon her graduation, Greta became the first full time employee. She coordinates corporate community outreach programs, which includes companies such as New York Life Insurance, Accenture and Johnson & Johnson. She also manages nationwide educational outreach initiatives for at-risk school students and hospitalized children. Greta manages Soaringwords + Zumba initiative coordinating with Child Life professionals in hospitals and hundreds of Zumba instructors who lead classes for hospitalized children, their families and nurses. Greta holds a BA in Psychology from Brooklyn College.
Dr. Margaret (Peggy) L. Kern, Director of Research
Dr. Kern is senior lecturer, Positive Psychology Center, University of Melbourne, Graduate School of Education, Australia. Her research incorporates a lifespan perspective, statistical methods, and interdisciplinary collaboration to investigate individual and social factors that lead to and alter individual trajectories toward health, well-being, and resilience. She examines how to define health, psychological well-being, and individual differences; how to best measure these constructs at individual and societal levels; the relation between physical, psychological, social, and operational function at different ages across the lifespan; and the mechanisms and moderators involved in observed relations. She is currently guiding the measure construction, study design, and data analysis components for several large-scale studies that aim to define and measure positive health and well-being. Most recently, Peggy has developed two brief multidimensional measure of adolescent and adult flourishing: the EPOCH Measure of Adolescent Well-being and the PERMA-Profiler. A summa cum laude graduate from Arizona State University, Peggy received her doctorate in psychology in June 2010 from the University of California, Riverside.
Becky Lindsay, Project Artisan and Coordinator
Becky uses her significant talents to pull together the 101 details required to make an expressive arts project in a hospital work. From creating prototypes and assembling “program in a box” packages for our hospital partners, Becky knows how to get things done. She’s a talented artisan in fabric, quilting, and other media. She has 30 years experience in education as the Administrator in the Administrative and Behavioral Studies department for the Kelley School of Business at Indiana University.
She also worked in the Psychology department for the Indianapolis Public Schools and was the Assistant to the Registrar for a high school in Indiana.